A virtual library of everything worth keeping.
Guides, essays and poem collections. Pull one off the shelf and read it in full, no gates.
- GuidesThe first 100 customersRayn · 2026
Guides · 2026
The first 100 customers
A working playbook for getting your first hundred people to care.
Read now - GuidesPositioning in a weekendRayn · 2025
- GuidesThe fractional CMO operating manualRayn · 2025
Guides · 2025
The fractional CMO operating manual
How the first 90 days of a part-time marketing lead should run.
Read now - EssaysOn doing work that lastsRayn · 2026
Essays · 2026
On doing work that lasts
Why the slow compounding stuff always beats the loud stuff.
Read now - EssaysThe dropout argumentRayn · 2024
Essays · 2024
The dropout argument
A long letter to anyone deciding whether to leave the safe path.
Read now - EssaysWhatever matters, a manifestoRayn · 2023
Essays · 2023
Whatever matters, a manifesto
The idea this whole place is built on, written down once.
Read now - PoemsPoems for restless peopleRayn · 2026
Poems · 2026
Poems for restless people
A small collection written between flights and launches.
Read now - PoemsNotes at 2amRayn · 2025