Serving startups and builders with growth.

Brands and startups I have worked with

Selected work

The work, brand by brand

Filter by category and explore the brands and startups I have helped grow.

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  Coca-Cola

  Built community-first campaigns and brand storytelling for the market's biggest beverage company.

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  Unschool

  Drove growth for India's largest alternative learning platform, from acquisition to community.

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  Certus

  Crafted trust-led messaging and GTM for a new financial services platform.

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  TCS

  Supported enterprise narrative and employer brand for one of the world's largest IT services firms.

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  Kodo

  Grew a digital-first consumer brand through storytelling and creator-led distribution.

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  Heka Health

  Built the brand story and go-to-market for a preventive health and wellness startup.

More brands

• LeapingAIPositioned an AI-native product in a crowded market and ran the first 100-customer playbook.AIRead story →“Sharp positioning in a category where everyone sounds the same.”— Co-founder, LeapingAIPositioned an AI-native product against a crowded field and ran the first 100-customer playbook: ICP definition, outbound narrative, design-partner motion and early case studies.
• SlidelyScaled content, partnerships and product marketing for a visual storytelling tool.SaaSRead story →“Content and partnerships became our cheapest channel because of this work.”— Marketing lead, SlidelyScaled content, partnerships and product marketing for a visual storytelling tool — editorial calendar, integration launches, lifecycle messaging and a partner co-marketing programme.
• StardexBuilt the brand voice and launch rhythm for a crypto and fintech crossover.FintechRead story →“They gave us a voice that felt credible in a space full of noise.”— Founder, StardexBuilt brand voice and a repeatable launch rhythm for a crypto and fintech crossover: narrative framework, product launch playbook, community comms and investor-facing brand assets.
• Polka PopBuilt brand identity and launch marketing for a playful consumer snack brand.ConsumerRead story →“From identity to launch, the whole thing felt considered.”— Founder, Polka PopBuilt brand identity and launch marketing for a playful consumer snack brand — naming and voice, packaging story, launch campaign and early retail plus D2C distribution support.
• NcellRan campaigns, CRM and youth-community programs for Nepal's leading telecom operator.ConsumerRead story →“Campaigns that actually reached young users where they were.”— Marketing lead, NcellRan campaigns, CRM and youth-community programmes for a leading telecom operator: segment-level offers, lifecycle messaging, campus activations and always-on social.
• CommunalShaped messaging and launch strategy for a community and collaboration platform.SaaSRead story →“The messaging work unlocked how we sell.”— Co-founder, CommunalShaped messaging and launch strategy for a community and collaboration platform — positioning, website narrative, launch sequencing and early-adopter onboarding.
• SigmaMind AIPositioned an AI research assistant and built its early-user acquisition engine.AIRead story →“Early traction came from the acquisition engine they set up.”— Co-founder, SigmaMind AIPositioned an AI assistant and built the early-user acquisition engine — launch narrative, community seeding, product-led signup flow and activation experiments.
• GaleDrove demand generation and product-led growth for a B2B SaaS platform.SaaSRead story →“Demand gen finally became predictable.”— Marketing lead, GaleDrove demand generation and product-led growth for a B2B SaaS platform: paid and content mix, lifecycle nurture, free-to-paid conversion experiments and pipeline reporting.
• SamedayGrew a quick-commerce brand through performance marketing and retention loops.ConsumerRead story →“Performance and retention working together, not against each other.”— Growth lead, SamedayGrew a quick-commerce brand through performance marketing and retention loops — channel mix, creative testing cadence, offer design and win-back journeys.
• GuiddeBuilt the marketing foundation and GTM for an AI video documentation tool.SaaSRead story →“A marketing foundation we could build on for years.”— Marketing lead, GuiddeBuilt the marketing foundation and GTM for an AI video documentation tool: positioning, website, content engine, launch motion and self-serve activation improvements.
• AegisDeveloped category narrative and enterprise sales collateral for a security startup.EnterpriseRead story →“The category narrative made enterprise conversations far easier.”— Founder, AegisDeveloped category narrative and enterprise sales collateral for a security startup — buyer-committee messaging, deck systems, case studies and analyst-ready materials.
• nearbuyScaled user acquisition and merchant marketing for India's local-deals marketplace.ConsumerRead story →“Both sides of the marketplace grew.”— Growth lead, nearbuyScaled user acquisition and merchant marketing for a local-deals marketplace: city-level campaigns, merchant onboarding comms, retention offers and category-level growth plays.
• XTNDBuilt the launch and community strategy for a next-gen consumer product brand.ConsumerRead story →“Community was the launch, and it worked.”— Founder, XTNDBuilt the launch and community strategy for a next-gen consumer brand — pre-launch waitlist, ambassador programme, content system and a launch campaign built around early advocates.
• NEARDrove ecosystem marketing and builder programs for a Layer-1 blockchain protocol.FintechRead story →“Builder programmes brought in the right kind of ecosystem growth.”— Ecosystem lead, NEARDrove ecosystem marketing and builder programmes for a Layer-1 protocol: hackathons, grants comms, developer content and regional community activation.